About

About Development 350

Development 350 (D350) is a non-profit online platform that specializes in international business development consulting, prioritizing research and education. It was founded based on academic research, primarily rooted in papers authored by Arbi Ayvazians at Rushmore University, which have been available online since 2016.

New Business Development (NBD) represents a pivotal facet of organizational expansion that transcends conventional sales and marketing approaches. It encompasses a strategic and analytical methodology for the identification and exploitation of growth prospects, ultimately forging enduring value for the organization. Below, we present key highlights from this description:

Defining NBD
NBD is more than just sales or marketing; it is the intricate process of pinpointing potential growth avenues and facilitating their realization to cultivate enduring value from clientele, markets, and partnerships. The NBD journey commences with the recognition of a genuine demand for a product or service within a specific market. It encompasses an assessment of the organization’s readiness to cater to this demand, considering available resources and return on investment (ROI) expectations. NBD consultants occupy a pivotal role in converting projects into viable enterprises. Their continuous oversight of potential growth opportunities and diligent execution mirrors that of “rainmakers” who generate business, as opposed to mere “meteorologists” who predict outcomes. A foundational concept in NBD is that diverse product-market-technology combinations may necessitate distinct marketing approaches and business models for success. This underscores the significance of customizing strategies to suit individual circumstances. In summary, NBD constitutes a multifaceted process involving strategic foresight, meticulous market analysis, and adaptability to singular situations. Its ultimate aim is to craft sustainable growth and value for an organization.

International New Business Development (INBD)
The exchange of goods across vast distances, often referred to as global trade, has a historical lineage dating back to the Stone Ages in Europe, as observed by certain anthropologists. Nonetheless, international trade has undergone a remarkable transformation in recent times due to rapid advancements in the transportation and communication sectors. The profusion of trade data and statistics has essentially negated the necessity for physical presence when conducting preliminary supply/ demand feasibility studies. This same principle holds true for marketing, prospecting, and even the establishment of B2C sales channels, all made feasible from thousands of miles away, thanks to modern e-commerce and the ever-expanding courier infrastructure. Development350 (D350) endeavors to empower manufacturers in their quest to broaden their global clientele by offering straightforward yet effective INBD solutions as delineated below.

Scope of Operation

• Market Data Compilation: This encompasses conducting feasibility studies involving competitors, market pricing, product/market lifespan assessment, and forecasting the trajectory of products.
• Data Mining and Analysis: INBD relies heavily on data analysis, necessitating a specialized skill set for sourcing and verifying data, sorting and aggregating it, creating comprehensive mappings, and ultimately projecting future directions based on current trends.
• Cost-Effective Branding and Guerrilla Marketing: Particularly in B2B contexts, D350 employs low-cost, high-impact branding and guerrilla marketing strategies through SEO optimization and professional social networking.
• International Exhibitions: Recognizing the value of face-to-face interactions, D350 assists in organizing and participating in international exhibitions. Often, a brief 10-minute in-person meeting can be worth six months of email communication.
• Monitoring Market Fluctuations: D350 vigilantly monitors political and financial shifts within target markets by drawing insights from diverse data sources.
• Nurturing Transparent Relationships: Transparent relationships with an extensive client and supplier network, as well as agents, are vital to INBD success.
• Customer Training and Offer Management: D350 prepares offers, presentations, price lists, and product information to educate customers. Furthermore, they meticulously follow up on these offers to secure orders.
• Salesforce Recruitment and Training: D350 employs various methods, including canned, adaptive, and consultative approaches, in recruiting and training salesforces for optimal promotional efficacy.

In essence, D350 offers comprehensive services tailored to guide businesses through the intricacies of international business development. Their approach underscores the critical role of data analysis, relationship cultivation, and effective marketing strategies in today’s global business landscape.